{"product_id":"a-story-is-a-deal","title":"Storr Will: A Story is a Deal [2025] paperback","description":"\u003cp\u003e\u003cb\u003eIn this highly anticipated follow-up to the \u003ci\u003eSunday Times\u003c\/i\u003e bestseller \u003ci\u003eThe Science of Storytelling\u003c\/i\u003e, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eUsing the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.\u003cbr\u003e\u003cbr\u003eWith examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003c\/p\u003e","brand":"Will Storr","offers":[{"title":"New","offer_id":50261512159571,"sku":"9780349437248","price":16.99,"currency_code":"EUR","in_stock":true},{"title":"Like New","offer_id":53252710138195,"sku":"XE80349437248","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/will-storr-storr-will-a-story-is-a-deal-2025-paperback-9780349437248-61029196955987.jpg?v=1773489904","url":"https:\/\/theirishbookshop.live\/products\/a-story-is-a-deal","provider":"Chapters Bookstore","version":"1.0","type":"link"}