{"product_id":"andrew-roberts-the-chief-2023-paperback","title":"Andrew Roberts: The Chief [2023] paperback","description":"\u003cb\u003e'Superb...his pages fizz with character and colour' Dominic Sandbrook, \u003ci\u003eSunday Times\u003c\/i\u003e\u003cbr\u003e 'Scholarly and very readable' Andrew Lycett, \u003ci\u003eSpectator\u003c\/i\u003e\u003cbr\u003e 'Energetic and hugely entertaining' A.N.Wilson, \u003ci\u003eTLS\u003c\/i\u003e\u003cbr\u003e A definitive and compelling biography of Alfred Harmsworth, 1st Viscount Northcliffe (1865-1922), the greatest press magnate in history, the genius who invented modern popular journalism, and against whom all the other great newspaper proprietors must be measured.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e By the time of his tragically early death at 57 in August 1922, Northcliffe had founded the \u003cb\u003e\u003ci\u003eDaily Mail \u003c\/i\u003e\u003c\/b\u003eand \u003cb\u003e\u003ci\u003eDaily Mirror\u003c\/i\u003e\u003c\/b\u003e, and had also owned \u003cb\u003e\u003ci\u003eThe Times\u003c\/i\u003e\u003c\/b\u003e and the \u003ci\u003e\u003cb\u003eObserver\u003c\/b\u003e\u003c\/i\u003e. At one point \u003cb\u003ehe owned two-thirds of all the titles on Fleet Street\u003c\/b\u003e. He laid down the essential features of British popular journalism that we see now.\u003cbr\u003e\u003cbr\u003e He was a \u003cb\u003etough and uncompromising\u003c\/b\u003e businessman, but in \u003ci\u003eThe Chief \u003c\/i\u003eAndrew Roberts puts his ruthlessness and wilfulness in the overall context of a life of visionary business skill, journalistic brilliance, distinguished wartime public service and heartfelt patriotism. From a modest background, growing up on the outskirts of Dublin, by 27 he presided over a magazine empire with the largest circulation in the world. He wanted his readers to know that he was on their side, which they instinctively did. He was proud of his populist approach, saw the importance of appealing to both sexes in his pages, and allowed his editors leeway so long as they understood and followed his vision. The formula he created for the \u003ci\u003eDaily Mail\u003c\/i\u003e is still world-beating to this day. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eBased on exclusive access to the Harmsworth family archive, \u003ci\u003eThe Chief\u003c\/i\u003e is a compelling and essential portrait of a man who changed the way we learn about the news, and whose influence still resonates today. \u003c\/b\u003e\u003cbr\u003e","brand":"Roberts, Andrew","offers":[{"title":"New","offer_id":47549389406547,"sku":"9781398508712","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/roberts-andrew-andrew-roberts-the-chief-2023-paperback-9781398508712-53923144204627.jpg?v=1727728686","url":"https:\/\/theirishbookshop.live\/products\/andrew-roberts-the-chief-2023-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}