{"product_id":"bernard-marr-key-business-analytics-2016","title":"Bernard Marr: Key Business Analytics [2016]","description":"\u003cp\u003e\u003cem\u003eKey Business Analytics\u003c\/em\u003e will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.\u003c\/p\u003e \u003cp\u003eIt includes analysis techniques within the following categories:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eFinancial analytics - cashflow, profitability, sales forecasts\u003c\/li\u003e\n\u003cli\u003eMarket analytics - market size, market trends, marketing channels\u003c\/li\u003e\n\u003cli\u003eCustomer analytics - customer lifetime values, social media, customer needs\u003c\/li\u003e\n\u003cli\u003eEmployee analytics - capacity, performance, leadership\u003c\/li\u003e\n\u003cli\u003eOperational analytics - supply chains, competencies, environmental impact\u003c\/li\u003e\n\u003cli\u003eBare business analytics - sentiments, text, correlations\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEach tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eWhat is it?\u003c\/li\u003e\n\u003cli\u003eWhen should I use it?\u003c\/li\u003e\n\u003cli\u003eHow do I use it?\u003c\/li\u003e\n\u003cli\u003eTips and pitfalls\u003c\/li\u003e\n\u003cli\u003eFurther reading\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.\u003c\/p\u003e","brand":"Marr, Bernard","offers":[{"title":"New","offer_id":52342631563603,"sku":"9781292017433","price":48.56,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/marr-bernard-bernard-marr-key-business-analytics-2016-9781292017433-1204231288.jpg?v=1762810641","url":"https:\/\/theirishbookshop.live\/products\/bernard-marr-key-business-analytics-2016","provider":"Chapters Bookstore","version":"1.0","type":"link"}