{"product_id":"colson-whitehead-apex-hides-the-hurt-w9-2018-paperback","title":"Colson Whitehead: APEX HIDES THE HURT W9 [2018] paperback","description":"\u003cp\u003e\u003cb\u003eThis \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book from the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. \u003cbr\u003e\u003cbr\u003eAnd, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.\u003c\/p\u003e","brand":"Whitehead, Colson","offers":[{"title":"Very Good","offer_id":54729409495379,"sku":"XV80708898758","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/whitehead-colson-colson-whitehead-apex-hides-the-hurt-w9-2018-paperback-xv80708898758-1255858059.jpg?v=1787742101","url":"https:\/\/theirishbookshop.live\/products\/colson-whitehead-apex-hides-the-hurt-w9-2018-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}