{"product_id":"darren-gillen-iconic-consumer-brands-for-more-defensive-lower-risk-investing-2023-paperback","title":"Darren Gillen: Iconic Consumer Brands for More Defensive, Lower-risk Investing [2023] paperback","description":"The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head \u0026amp; Shoulders, Guinness, Heineken, Nescafe, Dove, Vaseline, and Ben \u0026amp; Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?","brand":"Gillen, Darren \u0026 Yates, Jonathan","offers":[{"title":"New","offer_id":49794506031443,"sku":"9781781196182","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/gillen-darren-yates-jonathan-darren-gillen-iconic-consumer-brands-for-more-defensive-lower-risk-investing-2023-paperback-9781781196182-60046894203219.jpg?v=1731559446","url":"https:\/\/theirishbookshop.live\/products\/darren-gillen-iconic-consumer-brands-for-more-defensive-lower-risk-investing-2023-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}