{"product_id":"dip-p-b-z44","title":"Seth Godin: DIP [2007] paperback","description":"\u003cp\u003e\u003cb\u003eThis iconic bestseller from the bestselling author of \u003ci\u003eAll Marketers Are Liars\u003c\/i\u003e proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEvery new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. \u003cbr\u003e\u003cbr\u003eAccording to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that \"we fail when we get distracted by tasks we don't have the guts to quit\"-makes excellent sense of an often-difficult career move' (\u003ci\u003ePublishers Weekly\u003c\/i\u003e) \u003c\/b\u003e\u003c\/p\u003e","brand":"Godin, Seth","offers":[{"title":"Very Good","offer_id":47091389137235,"sku":"XV80749928308","price":4.99,"currency_code":"EUR","in_stock":false},{"title":"New","offer_id":42185781018809,"sku":"9780749928308","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/godin-seth-seth-godin-dip-2007-paperback-52238295957843.jpg?v=1695112339","url":"https:\/\/theirishbookshop.live\/products\/dip-p-b-z44","provider":"Chapters Bookstore","version":"1.0","type":"link"}