{"product_id":"dr-neil-richardson-develop-your-marketing-skills-2010-paperback","title":"Dr Neil Richardson: Develop Your Marketing Skills [2010] paperback","description":"\u003ci\u003e\u003cb\u003eDevelop Your Marketing Skills\u003c\/b\u003e\u003c\/i\u003e is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.\u003cbr\u003e\u003cbr\u003eWith many of the issues discussed being at the cutting edge of marketing research and practice,\u003ci\u003e\u003cb\u003e Develop Your Marketing\u003c\/b\u003e\u003c\/i\u003e \u003ci\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/i\u003e is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.","brand":"Richardson, Dr Neil \u0026 Gosnay, Ruth M","offers":[{"title":"New","offer_id":46751075107155,"sku":"9780749462246","price":4.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/richardson-dr-neil-gosnay-ruth-m-dr-neil-richardson-develop-your-marketing-skills-2010-paperback-9780749462246-59344300966227.jpg?v=1728281479","url":"https:\/\/theirishbookshop.live\/products\/dr-neil-richardson-develop-your-marketing-skills-2010-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}