{"product_id":"emotion-by-design-tpb-w2","title":"Greg Hoffman: Emotion by Design: Creative Leadership Lessons from a Life at Nike [2022] paperback","description":"\u003cp\u003e\u003cb\u003eNike's former Chief Marketing Officer reveals how to unlock the creativity of any team\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better.' \u003cb\u003eSeth Godin\u003c\/b\u003e\u003cbr\u003e__\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCreativity. \u003c\/i\u003e\u003c\/b\u003eIt's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCreativity\u003c\/i\u003e. \u003c\/b\u003eIt's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCreativity. \u003c\/i\u003e\u003c\/b\u003eIt's a skill that can be learnt, just like any other.\u003cbr\u003e\u003cbr\u003eJoin Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.\u003cbr\u003e\u003cb\u003e__\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.' \u003cb\u003eRory Sutherland, Vice-Chairman of Ogilvy and author of \u003ci\u003eAlchemy\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Will help marketers and creatives connect with their audiences like never before. Highly recommended.' \u003cb\u003eProfessor Jonah Berger, author of \u003ci\u003eContagious\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Brilliant . . . A must-read for any marketer, businessperson or creative.'\u003cb\u003e Nir Eyal, author of \u003ci\u003eHooked\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Hoffman, Greg","offers":[{"title":"New","offer_id":42325549056185,"sku":"9781847943552","price":19.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/products\/hoffman-greg-emotion-by-design-tpb-w2-9781847943552-32644465230009.jpg?v=1655939355","url":"https:\/\/theirishbookshop.live\/products\/emotion-by-design-tpb-w2","provider":"Chapters Bookstore","version":"1.0","type":"link"}