{"product_id":"eureka-factor-pb-w9","title":"John Kounios: The Eureka Factor: Creative Insights and the Brain [2016] paperback","description":"\u003cp\u003e\u003cb\u003eWhere do great ideas come from?\u003cbr\u003eWhat actually happens in your brain during a 'Eureka' moment?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow can we have more of them?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJohn Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In \u003ci\u003eThe Eureka Factor\u003c\/i\u003e they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking. \u003cbr\u003e\u003cbr\u003eHelping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.\u003c\/p\u003e","brand":"Kounios, John \u0026 Beeman, Mark","offers":[{"title":"Good","offer_id":46948356030803,"sku":"XG80099537373","price":3.99,"currency_code":"EUR","in_stock":false},{"title":"New","offer_id":44211252527394,"sku":"9780099537373","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/kounios-john-beeman-mark-john-kounios-the-eureka-factor-creative-insights-and-the-brain-2016-paperback-58329410371923.jpg?v=1727143324","url":"https:\/\/theirishbookshop.live\/products\/eureka-factor-pb-w9","provider":"Chapters Bookstore","version":"1.0","type":"link"}