{"product_id":"field-guide-to-supergraphics-h-b-w13","title":"The Field Guide to Supergraphics: Graphics in the Urban Environment [2018] hardback","description":"The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.","brand":"Adams, Sean","offers":[{"title":"New","offer_id":44282652623138,"sku":"9780500021347","price":21.25,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/adams-sean-the-field-guide-to-supergraphics-graphics-in-the-urban-environment-2018-hardback-9780500021347-58901418836307.jpg?v=1726476067","url":"https:\/\/theirishbookshop.live\/products\/field-guide-to-supergraphics-h-b-w13","provider":"Chapters Bookstore","version":"1.0","type":"link"}