{"product_id":"gordon-bethune-from-worst-to-first-1999-paperback","title":"Gordon Bethune: From Worst to First [1999] paperback","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\u003cbr\u003e \u003cbr\u003e . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week\u003cbr\u003e \u003cbr\u003e From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution\u003cbr\u003e \u003cbr\u003e From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer\u003cbr\u003e \u003cbr\u003e All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.","brand":"Bethune, Gordon","offers":[{"title":"New","offer_id":52081194762579,"sku":"9780471356523","price":39.99,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":52499926090067,"sku":"XV80471356523","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/bethune-gordon-gordon-bethune-from-worst-to-first-1999-paperback-9780471356523-1196694939.jpg?v=1764494683","url":"https:\/\/theirishbookshop.live\/products\/gordon-bethune-from-worst-to-first-1999-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}