{"product_id":"hard-sell","title":"Evan Hughes: The Hard Sell [2023] paperback","description":"\u003cp\u003e\u003cb\u003eSoon to be the Netflix film \u003ci\u003ePain Hustlers\u003c\/i\u003e starring Emily Blunt\u003cbr\u003e\u003cbr\u003e'A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading \u003ci\u003eThe Hard Sell\u003c\/i\u003e is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I'm wrong.' - Patrick Radden Keefe, \u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.\u003cbr\u003e\u003cbr\u003eKapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government's fight to hold the drug industry accountable in the spread of addictive opioids.\u003cbr\u003e\u003cbr\u003eWith colourful characters and true suspense, \u003ci\u003eThe Hard Sell\u003c\/i\u003e lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream - in the doctor's office . . .\u003c\/p\u003e","brand":"Hughes Evan","offers":[{"title":"Very Good","offer_id":52686510162259,"sku":"XV81035017898","price":14.3,"currency_code":"EUR","in_stock":false},{"title":"New","offer_id":46723250225491,"sku":"9781035017898","price":14.3,"currency_code":"EUR","in_stock":true},{"title":"Good","offer_id":52897773060435,"sku":"XG81035017898","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/hughes-evan-evan-hughes-the-hard-sell-2023-paperback-1213744958.jpg?v=1769535539","url":"https:\/\/theirishbookshop.live\/products\/hard-sell","provider":"Chapters Bookstore","version":"1.0","type":"link"}