{"product_id":"its-not-how-good-you-are-its-how-good-you","title":"Paul Arden: Its Not How Good You Are Its How Good You [2003] paperback","description":"\u003cp\u003e\u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"Arden, Paul","offers":[{"title":"Good","offer_id":47455338135891,"sku":"XG80714843377","price":5.99,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":50092743655763,"sku":"XV80714843377","price":5.99,"currency_code":"EUR","in_stock":true},{"title":"New","offer_id":44336433856802,"sku":"9780714843377","price":9.1,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/arden-paul-paul-arden-its-not-how-good-you-are-its-how-good-you-2003-paperback-59237304336723.jpg?v=1736356796","url":"https:\/\/theirishbookshop.live\/products\/its-not-how-good-you-are-its-how-good-you","provider":"Chapters Bookstore","version":"1.0","type":"link"}