{"product_id":"marketing-ethics","title":"George G. (Georgetown Universi Brenkert: Marketing Ethics [2008] paperback","description":"\u003ci\u003eMarketing Ethics\u003c\/i\u003e addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eA substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality\u003c\/li\u003e\n\u003cli\u003eIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing\u003c\/li\u003e\n\u003cli\u003eConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literature\u003c\/li\u003e\n\u003cli\u003eAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brenkert, George G. (Georgetown Universi","offers":[{"title":"Good","offer_id":50624559251795,"sku":"XG80631214236","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/brenkert-george-g-georgetown-universi-marketing-ethics-xg80631214236-1150750092.jpg?v=1742598087","url":"https:\/\/theirishbookshop.live\/products\/marketing-ethics","provider":"Chapters Bookstore","version":"1.0","type":"link"}