{"product_id":"richard-heller-high-impact-speeches-2002-paperback","title":"Richard Heller: High Impact Speeches [2002] paperback","description":"Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words.\u003cbr\u003e\u003cbr\u003eTo lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action.  To find the right words, and the memorable words, to carry an audience and change things.In the business world it is no longer enough for executives to be good at making things or selling them or keeping costs down.  They are also expected to explain things and persuade people to do things, and so crafting good speeches has become an essential business skill and a component of any successful career. A good speech is a good career move.\u003cbr\u003e\u003cbr\u003e More and more of us, in life and work then, can expect to find ourselves in front of an audience hoping to move hearts and minds. If you want to shape a collective vision, craft a compelling case or simply explain your plans with clarity and purpose, this book will help you write and deliver a memorable speech. \u003cbr\u003e\u003cbr\u003eThere are many different skills involved in speaking well, but ultimately you need to know how to choose and organise words - you need to be able to write. High Impact Speeches will teach you how.  It will also help you to develop a unique style and a unique copmand of your subject, with techniques that have worked for some of the greatest speakers in history.   A good speech can inform, persuade, win a debate, make money or make news. It can advance your career and enhance your reputation.  A bad one can only bore or make enemies. Whether the speech that you are writing is for you or for your boss, this book will teach you how to deliver a winning speech - from scratch.   Expert speech-writer for business-leaders and leading politicians, Richard Heller will show you how to:\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e  Accept the right speaking opportunities (and reject the wrong ones) \u003cbr\u003e  Identify your desired result \u003cbr\u003e  Research your audience \u003cbr\u003e  Structure and plan your speech \u003cbr\u003e  Create an attention-grabbing beginning and a rousing finish \u003cbr\u003e  Make it rhythmic and colourful \u003cbr\u003e  Add changes of mood and pace \u003cbr\u003e  Deploy killer logic, winning arguments and powerful persuasion \u003cbr\u003e  Edit and refine the sharpest draft and rehearse for perfection \u003cbr\u003e  Carry your audience to their destination of agreeing with you\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e \"Essential reading for anyone who has to prepare and deliver a speech.\" \u003cbr\u003e      - Baroness Boothroyd \u003cbr\u003e\u003cbr\u003e \"No one is better suited to write a primer of speechmaking than Richard Heller. One of the few modern journalists with a real talent for language ...he has set out what to say and how to say it.\"   Tribune","brand":"Heller, Richard","offers":[{"title":"Very Good","offer_id":52499124060499,"sku":"XV80273662020","price":5.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/heller-richard-richard-heller-high-impact-speeches-2002-paperback-xv80273662020-1209362112.jpg?v=1764479236","url":"https:\/\/theirishbookshop.live\/products\/richard-heller-high-impact-speeches-2002-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}