{"product_id":"the-chasm-companion-a-field-guide-to-crossing-the-chasm-and-inside-the-tornado","title":"Paul Wiefels: The Chasm Companion [2002] paperback","description":"The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.\u003cbr\u003e \u003cbr\u003e Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:\u003cbr\u003e \u003cbr\u003e * How high-tech market develop\u003cbr\u003e \u003cbr\u003e * How to specify a winning market development strategy\u003cbr\u003e \u003cbr\u003e * How to plan go-to-market programmes at different points in the life cycle.\u003cbr\u003e \u003cbr\u003e Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.\u003cbr\u003e","brand":"Wiefels, Paul \u0026 Moore, Geoffrey A. (Newcastle Business S","offers":[{"title":"Very Good","offer_id":46927687811411,"sku":"XV81841124681","price":14.99,"currency_code":"EUR","in_stock":true},{"title":"New","offer_id":50027705794899,"sku":"9781841124681","price":35.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/wiefels-paul-moore-geoffrey-a-newcastle-business-s-paul-wiefels-the-chasm-companion-2002-paperback-60581968904531.jpg?v=1735622941","url":"https:\/\/theirishbookshop.live\/products\/the-chasm-companion-a-field-guide-to-crossing-the-chasm-and-inside-the-tornado","provider":"Chapters Bookstore","version":"1.0","type":"link"}