{"product_id":"the-gendered-brain-the-new-neuroscience-that-shatters-the-myth-of-the-female-brain-1","title":"Gina Rippon: The Gendered Brain [2019] paperback","description":"\u003cp\u003e\u003cb\u003e'Highly accessible. It has the power to do vastly more for gender equality than any number of feminist \"manifestos\" ... revolutionary to a glorious degree'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRachel Cooke, \u003ci\u003eObserver\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'A treasure trove of information and good humour' CORDELIA FINE, author of \u003ci\u003eTestosterone Rex\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDo you have a female brain or a male brain? Or is that the wrong question?\u003c\/p\u003e\u003cp\u003eReading maps or reading emotions? Barbie or Lego? We live in a gendered world where we are bombarded with messages about sex and gender. On a daily basis we face deeply ingrained beliefs that your sex determines your skills and preferences, from toys and colours to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behaviour? And what does it mean for our brains?\u003c\/p\u003e\u003cp\u003eDrawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains. Taking us back through centuries of sexism,\u003ci\u003e The Gendered Brain\u003c\/i\u003e reveals how science has been misinterpreted or misused to ask the wrong questions. Instead of challenging the status quo, we are still bound by outdated stereotypes and assumptions. However, by exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of our brains and instead to see these complex organs as highly individualised, profoundly adaptable and full of unbounded potential.\u003c\/p\u003e\u003cp\u003eRigorous, timely and liberating, \u003ci\u003eThe Gendered Brain\u003c\/i\u003e has huge repercussions for women and men, for parents and children, and for how we identify ourselves.\u003c\/p\u003e","brand":"Rippon, Gina","offers":[{"title":"New","offer_id":46510655832403,"sku":"9781847924766","price":17.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/products\/rippon-gina-the-gendered-brain-the-new-neuroscience-that-shatters-the-myth-of-the-female-brain-9781847924766-49039719137619.jpg?v=1681322917","url":"https:\/\/theirishbookshop.live\/products\/the-gendered-brain-the-new-neuroscience-that-shatters-the-myth-of-the-female-brain-1","provider":"Chapters Bookstore","version":"1.0","type":"link"}