{"product_id":"unleashing-the-ideavirus","title":"Seth Godin: Unleashing the Ideavirus [2002] paperback","description":"Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.","brand":"Godin, Seth","offers":[{"title":"Very Good","offer_id":48933318951251,"sku":"XV80743220651","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/godin-seth-unleashing-the-ideavirus-xv80743220651-56953473368403.jpg?v=1719344108","url":"https:\/\/theirishbookshop.live\/products\/unleashing-the-ideavirus","provider":"Chapters Bookstore","version":"1.0","type":"link"}