{"product_id":"viral-loop","title":"Adam Penenberg: Viral Loop [2010] paperback","description":"\u003cp\u003eYou read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. \u003cbr\u003e\u003cbr\u003eThis is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. \u003cbr\u003e\u003cbr\u003eOutfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. \u003cbr\u003e\u003cbr\u003eFind out why the Loop will catch us all up, sooner rather than later...\u003c\/p\u003e","brand":"Penenberg, Adam","offers":[{"title":"New","offer_id":49093424218451,"sku":"9780340918692","price":18.56,"currency_code":"EUR","in_stock":false},{"title":"Good","offer_id":47244246319443,"sku":"XG80340918692","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/penenberg-adam-adam-penenberg-viral-loop-2010-paperback-57804863439187.jpg?v=1727785740","url":"https:\/\/theirishbookshop.live\/products\/viral-loop","provider":"Chapters Bookstore","version":"1.0","type":"link"}