{"product_id":"what-you-see-is-what-you-get-p-b","title":"Alan Sugar: What You See Is What You Get: My Autobiography [2011] paperback","description":"\u003cp\u003e\u003cb\u003eFrom a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAlan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. \u003cbr\u003e\u003cbr\u003eIn this compelling autobiography, he takes us into the world of \u003ci\u003eThe Apprentice\u003c\/i\u003e, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, \u003ci\u003eWhat You See Is What You Get\u003c\/i\u003e is forthright, funny and sometimes controversial.\u003c\/p\u003e","brand":"Sugar, Alan","offers":[{"title":"New","offer_id":44260397187362,"sku":"9780330520478","price":14.3,"currency_code":"EUR","in_stock":false},{"title":"Good","offer_id":47475300991315,"sku":"XG80330520478","price":5.99,"currency_code":"EUR","in_stock":true},{"title":"Very Good","offer_id":47475301024083,"sku":"XV80330520478","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/sugar-alan-alan-sugar-what-you-see-is-what-you-get-my-autobiography-2011-paperback-58729492971859.jpg?v=1727773145","url":"https:\/\/theirishbookshop.live\/products\/what-you-see-is-what-you-get-p-b","provider":"Chapters Bookstore","version":"1.0","type":"link"}