{"product_id":"win-or-learn-mma-conor-mcgregor-and-me-a-trainers-journey-1","title":"John Kavanagh: Win or Learn [2017] paperback","description":"\u003cp\u003e\u003cb\u003eConor McGregor's trainer tells the amazing story of his long road to success in the world's fastest-growing sport\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eGrowing up in Dublin, John Kavanagh was a skinny lad who was frequently bullied. As a young man, after suffering a bad beating when he intervened to help a man who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed, and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky kid called Conor McGregor walked into his gym ...\u003cbr\u003e\u003cbr\u003eIn\u003ci\u003e Win or Learn\u003c\/i\u003e, John Kavanagh tells his own remarkable life story - which is at the heart of the story of the extraordinary explosion of MMA in Ireland and globally. Employing the motto 'win or learn', Kavanagh has become a guru to young men and women seeking to master the arts of combat. And as the trainer of the world's most charismatic champion, his gym has become a magnet for talented fighters from all over the globe. Kavanagh's portrait of Conor McGregor - who he has seen in his lowest moments, as well as in his greatest triumphs - is a revelation. \u003cbr\u003e\u003cbr\u003eWhat emerges from \u003ci\u003eWin or Learn\u003c\/i\u003e is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must read for every MMA fan - but also for anyone who wants to understand how to follow a dream and realize a vision.\u003cbr\u003e\u003cbr\u003e'For anyone interested in following their dream to the end of the line' Tony Parsons\u003cbr\u003e\u003cbr\u003e'It kept me up well past my bedtime' Sean O'Rourke, RTE Radio One\u003cbr\u003e\u003cbr\u003e'Remarkable' \u003ci\u003eIrish Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Kavanagh is open and honest about his upbringing ... The journey hasn't been easy, but Kavanagh's inbuilt determination has carried him all the way' \u003ci\u003eIrish Examiner\u003c\/i\u003e\u003c\/p\u003e","brand":"Kavanagh, John","offers":[{"title":"Good","offer_id":49736135770451,"sku":"XG80241977682","price":1.99,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":48053323137363,"sku":"XV80241977682","price":2.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/kavanagh-john-john-kavanagh-win-or-learn-2017-paperback-59864456069459.jpg?v=1730610129","url":"https:\/\/theirishbookshop.live\/products\/win-or-learn-mma-conor-mcgregor-and-me-a-trainers-journey-1","provider":"Chapters Bookstore","version":"1.0","type":"link"}